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Use Inbound Marketing to improve your marketing: A 90 Day plan

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2:39 pm 2:39 pm

Everywhere you turn, business pundits, bloggers, or magazines are encouraging you to replace traditional “interruptive” outbound marketing methods with contemporary “permission-based” social media techniques. There is a lot to be said for what you can learn from even a minimal social media effort.

But, if you’re like most marketers, you probably use some combination of SEO, display advertising, and email marketing. These tactics have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven methods in favor of a Facebook page or a Twitter feed? READ MORE

Is social media dumbing us down?

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5:16 pm 5:16 pm

This is an interesting article that I read today. Students are failing English because of SMS (abbreviations like l8r) and using incomplete sentences.  It seems that we now have a second language!  Are you versed in both?  Can you switch between texting your child and writing the report on revenue projections?  To me, it says that as an older adult I may try to “fit in” with younger generations by using the informality of social media  – but I better not let it slip into my day today work activities!  You can read more about the study here http://www.socializedpr.com/students-failing-english-due-to-twitter-facebook/.

Using Social Media and Email to Generate Leads – 6 Critical Considerations

posted in: Small Business Marketing, Social Media Ideas (Tags: , , , , ) - No Comments

11:08 am 11:08 am

Summary: This case study was derived from an actual program used by a high-tech test equipment firm during their initial two-year start-up period. The business had no established brand recognition or customer base.

The company management worked with outside communication resources to develop strong support materials and to manage a small business marketing program of tradeshows, targeted emailing and a strong push into social media to match their target audience profile.

The social media allowed them to distribute “thought-leadership” content and build on-line relationships with key influencers within their prospect base. The media channels they used were: a company blog, LinkedIn Groups, Twitter, Face Book, YouTube, flickr, Marketwire, Pitchengine, and email.

Their commitment to an on-going investment in a steady but relatively low-cost program paid off. By January 2010 over 50 % of their meeting requests came from in-bound web leads. Their 2009 revenues tripled over 2008 despite facing the same economic downturn as everyone else in the B2B market. READ MORE

How does one make sense of all this social media stuff?

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1:37 pm 1:37 pm

I just finished an online course about social media that is produced by Duct Tape Marketing. What really struck me is that we all run around trying to get into everything…Twitter, Facebook, Facebook fan pages, LinkedIn, Blogging… the list is endless, and if one did them all, there would be little time for anything else!  So to me, the best comment made in this program was “if you don’t have the time to do more than one, don’t.  Find the one that will give you the most return for the time invested.” At least, that’s how I heard it!

There are so many levels to each of these platforms, and so many ways that you can use each one, why not take baby steps and go as far as you can with one before starting the next?