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	<description>Marketing communications consulting</description>
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		<title>Use Inbound Marketing to improve your marketing: A 90 Day plan</title>
		<link>http://somallc.com/wordpress/?p=122</link>
		<comments>http://somallc.com/wordpress/?p=122#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:39:48 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Social Media Ideas]]></category>
		<category><![CDATA[social media marketing plan]]></category>

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		<description><![CDATA[Everywhere you turn, business pundits, bloggers, or magazines are encouraging you to replace traditional “interruptive” outbound marketing methods with contemporary “permission-based” social media techniques. There is a lot to be said for what you can learn from even a minimal social media effort.
But, if you&#8217;re like most marketers, you probably use some combination of SEO, [...]]]></description>
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		<title>Reduce your acquisition cost per customer using shared cost direct mail.</title>
		<link>http://somallc.com/wordpress/?p=114</link>
		<comments>http://somallc.com/wordpress/?p=114#comments</comments>
		<pubDate>Tue, 13 Jul 2010 18:31:14 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://somallc.com/wordpress/?p=114</guid>
		<description><![CDATA[In today’s super budget conscience business environment everybody’s trying to figure out how to connect with new potential customers without increasing costs. After all, any new money can only come from one place – directly out of profits, or more accurately for small business owners, directly out of their pockets. So, as a small business [...]]]></description>
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		<title>Using LinkedIn for Small Businesses, cont.</title>
		<link>http://somallc.com/wordpress/?p=108</link>
		<comments>http://somallc.com/wordpress/?p=108#comments</comments>
		<pubDate>Wed, 24 Mar 2010 22:48:23 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://somallc.com/wordpress/?p=108</guid>
		<description><![CDATA[The next eight points offer some ideas that you may not have thought to use LinkedIn to do.  But they are very effective and ofter some time savings.
1. Fill out your LinkedIn profile:
First, some people search profiles for keywords, so make sure the words you hope people are seeking when they think of you exist [...]]]></description>
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		<title>Increased Effectiveness for Small Businesses using LinkedIn</title>
		<link>http://somallc.com/wordpress/?p=99</link>
		<comments>http://somallc.com/wordpress/?p=99#comments</comments>
		<pubDate>Mon, 22 Mar 2010 22:42:41 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://somallc.com/wordpress/?p=99</guid>
		<description><![CDATA[Recently we put together 15 reasons why using LinkedIn is an effective tool for small business marketing.  Today we will post the first seven.
How to get most out of LinkedIn:
1. Increase your LinkedIn visibility:
By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or [...]]]></description>
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		<title>Are you Marketing?</title>
		<link>http://somallc.com/wordpress/?p=92</link>
		<comments>http://somallc.com/wordpress/?p=92#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:29:07 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[business failure]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://somallc.com/wordpress/?p=92</guid>
		<description><![CDATA[I was talking with my wife, and business partner, Paula the other day. I was upset because I’d heard that several business owners, that we know personally, are having a really hard time with their businesses. The Christmas and end-of-year selling period are over and they are being confronted with another slow-down in their respective [...]]]></description>
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		<title>Is social media dumbing us down?</title>
		<link>http://somallc.com/wordpress/?p=80</link>
		<comments>http://somallc.com/wordpress/?p=80#comments</comments>
		<pubDate>Thu, 04 Feb 2010 22:16:53 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Social Media Ideas]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://somallc.com/wordpress/?p=80</guid>
		<description><![CDATA[This is an interesting article that I read today. Students are failing English because of SMS (abbreviations like l8r) and using incomplete sentences.  It seems that we now have a second language!  Are you versed in both?  Can you switch between texting your child and writing the report on revenue projections?  To me, it says [...]]]></description>
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		<title>Using Social Media and Email to Generate Leads – 6 Critical Considerations</title>
		<link>http://somallc.com/wordpress/?p=67</link>
		<comments>http://somallc.com/wordpress/?p=67#comments</comments>
		<pubDate>Sat, 30 Jan 2010 16:08:23 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media Ideas]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Social media allowed them to distribute “thought-leadership” content and build on-line relationships with key influencers within their prospect base. The media channels they used were: a company blog, LinkedIn Groups, Twitter, Face Book, YouTube, flickr, Marketwire, Pitchengine, and email.]]></description>
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		<title>I Hate Selling! (Part 2)</title>
		<link>http://somallc.com/wordpress/?p=62</link>
		<comments>http://somallc.com/wordpress/?p=62#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:14:37 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling]]></category>

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		<description><![CDATA[Creating opportunities to sell
Marketing is an organizational discipline with a distinct creative component. It’s much like cooking. Unfortunately, we have come to believe – anyone can cook, right? All you need is a cook book. This compendium is filled with recipes, the organizational structure for cooking.
It is this line of thinking that has many small [...]]]></description>
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		<title>I Hate Selling!</title>
		<link>http://somallc.com/wordpress/?p=52</link>
		<comments>http://somallc.com/wordpress/?p=52#comments</comments>
		<pubDate>Fri, 22 Jan 2010 14:58:33 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://somallc.com/wordpress/?p=52</guid>
		<description><![CDATA[Actually, I don’t hate selling. I hate having to create opportunities to sell.
When you examine what drives the success of a business you’re sure to find a successful salesperson. For many small business owners, who work on their own, it will be their success as a salesperson that will make or break their business. But, [...]]]></description>
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		<title>How does one make sense of all this social media stuff?</title>
		<link>http://somallc.com/wordpress/?p=46</link>
		<comments>http://somallc.com/wordpress/?p=46#comments</comments>
		<pubDate>Thu, 21 Jan 2010 18:37:14 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[Social Media Ideas]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[posting]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://somallc.com/wordpress/?p=46</guid>
		<description><![CDATA[I just finished an online course about social media that is produced by Duct Tape Marketing. What really struck me is that we all run around trying to get into everything&#8230;Twitter, Facebook, Facebook fan pages, LinkedIn, Blogging&#8230; the list is endless, and if one did them all, there would be little time for anything else!  [...]]]></description>
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