I was talking with my wife, and business partner, Paula the other day. I was upset because I’d heard that several business owners, that we know personally, are having a really hard time with their businesses. The Christmas and end-of-year selling period are over and they are being confronted with another slow-down in their respective businesses.
As we were talking it became clear that none of them were actually working from a marketing plan. They were just “spitballing it”. Thrashing around in hopes of bumping into some idea or situation which would cause their sales to pick up.
One of them was waiting for his sales people to start generating new business. Another was thinking of lowering prices, as if losing more profit was going to help stimulate sales. A third was just going to try praying harder.
All of these business owners are suffering from a distinct lack of an action plan for marketing their products and services. Here are seven danger signals that you should be aware of. READ MORE
