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Using LinkedIn for Small Businesses, cont.

posted in: Small Business Marketing - No Comments

5:48 pm 5:48 pm

The next eight points offer some ideas that you may not have thought to use LinkedIn to do.  But they are very effective and ofter some time savings.

1. Fill out your LinkedIn profile:

First, some people search profiles for keywords, so make sure the words you hope people are seeking when they think of you exist inside your profile. Use real captivating words up front, not like a resume or CV, but instead, like an advertisement for you, because that’s what LinkedIN is!

2. Ask and answer questions:

Using the Answers feature brings your name and profile around to people you’re not exposed to directly. This means more opportunities for someone to recognize your authority in some field, and to reach out and contact you for something further. It means sharing the fruits of your networking with others, and potentially connecting 3rd parties to each other for something bigger. This comes in handy when it becomes obvious that you’re also a good connector.

3. Increase freelance work using LinkedIn:

If you’re a freelancer, or you want to be, getting work can sometimes be a challenge. Or perhaps you get a lot of work, but you want to focus more on quality work that gets you the highest pay per hour. Set up a profile that shows what you can do, your experience, what you have to offer. Link up with others you know, and you’ve got a free way to market your services. READ MORE

Increased Effectiveness for Small Businesses using LinkedIn

posted in: Small Business Marketing (Tags: , , , ) - No Comments

5:42 pm 5:42 pm

Recently we put together 15 reasons why using LinkedIn is an effective tool for small business marketing.  Today we will post the first seven.

How to get most out of LinkedIn:
1. Increase your LinkedIn visibility:

By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.

2. Improve your connectability:

Most new users put only their current company in their profile. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities. You can also include a link to your profile as part of an email signature. All these would help you increase your connectivity.

3. Improve your Linkedin profile Search Engine ranking:

LinkedIn allows you to make your profile information available for search engines to index. To increase your Search Engine ranking do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web. READ MORE