You are currently browsing the archives for July, 2010.

Use Inbound Marketing to improve your marketing: A 90 Day plan

posted in: Social Media Ideas (Tags: ) - No Comments

2:39 pm 2:39 pm

Everywhere you turn, business pundits, bloggers, or magazines are encouraging you to replace traditional “interruptive” outbound marketing methods with contemporary “permission-based” social media techniques. There is a lot to be said for what you can learn from even a minimal social media effort.

But, if you’re like most marketers, you probably use some combination of SEO, display advertising, and email marketing. These tactics have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven methods in favor of a Facebook page or a Twitter feed? READ MORE

Reduce your acquisition cost per customer using shared cost direct mail.

posted in: Small Business Marketing - No Comments

1:31 pm 1:31 pm

In today’s super budget conscience business environment everybody’s trying to figure out how to connect with new potential customers without increasing costs. After all, any new money can only come from one place – directly out of profits, or more accurately for small business owners, directly out of their pockets. So, as a small business owner, it’s to your benefit to take a close, hard look at how you are spending money on marketing and what is the return you’re getting on that investment. Let’s look at two traditional areas where marketing investment takes place: 1. Out-bound communications ie, Advertising, PR, or Direct Response or 2. supporting direct sales via a sales force. Here are cost estimates per contact for these two different kinds of activities: READ MORE