Creating opportunities to sell
Marketing is an organizational discipline with a distinct creative component. It’s much like cooking. Unfortunately, we have come to believe – anyone can cook, right? All you need is a cook book. This compendium is filled with recipes, the organizational structure for cooking.
It is this line of thinking that has many small business owners convinced that they can cook up their own marketing. After all, one only needs to follow a simple recipe – right? Any one can cook a meatloaf but how many of us know how to prepare braccioli or what to serve with it?
Without a well planned, adequately financed and consistent marketing effort most small business owners are reduced to sporadic selling. With little activity to generate selling opportunities most business owners begin to be haunted with the specter of “cold calling” one of the most dreaded of all of the marketing tools. This is where selling goes bad.
If you have questions or comments about this or any information we post please take a few minutes to contact us by posting or emailing or calling us at (704) 542-9104.
