We’ve been involved in marketing for well over 30 years. We’ve studied the various elements of strategic marketing and the fundamental principles and tactics that make up the discipline of marketing.  What has become clear in the last 16 years of working to adapt marketing to the needs and capabilities of small businesses is that marketing is a lot more like cooking than science — they both start with a basic set of ingredients, they both employ a variety of techniques, and then to make it unique, you add a pinch of this or a dash of that.

Up till now, there has been only one predominant “style” of marketing – the academic style. But, just as there are many “styles” of cooking there has to be more that one style of marketing. With this idea in mind let me introduce you to “SOMA LLC.”

SOMA uses a straightforward approach to marketing and business communications. It is designed to satisfy the small-business owner’s desire for marketing that works without emptying their wallets. It is pro-active by nature and down-to-earth by design. The primary difference between our type of marketing and traditional marketing is the use of a personalized “marketing system” verses broad based media campaigns. Our programs are intended to provide business owner’s with a cost-effective and functional approach to marketing that can be conducted with very limited budgets.

A “marketing system” is a group of individual, low-cost communication tactics that are designed to create a synergistic marketing environment. The intended purpose of the system is to provide a process for converting prospects into customers. The “marketing system” requires the business owner or sales designate to become pro-active when it comes to targeting and selling. The time and dollar investment in using a “marketing system” provides a superior R.O.I. (Return on Investment) when compared to typically under funded media campaigns.

We work with our client to teach them how to apply these ideas to their business. We also provide design, writing and production support on an as needed basis. We even partner with some of our clients to jointly create and launch a business opportunity.

At Soma LLC, we believe that marketing is a key part of the “Social Media Marketing” buzz.

Paula Chapman has over twenty years of direct involvement in marketing and sales of high technology products and services. She spent eight years in business development and sales with Microsoft and has managed marketing and sales activities for several technology companies. www.linkedin.com/in/PaulaChapman

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Over the past thirty years Steve Chapman has been involved in a variety of marketing and entrepreneurial endeavors. He worked as an account executive for several advertising agencies and has provided consulting services to a wide variety of businesses, both start-ups and established companies.www.linkedin.com/in/SRChapman