Cultivating Selling opportunities

Our objective is to stimulate interest and awareness, thus creating leads that can be turned into new customers and strong prospects. Working closely with our clients we identify the “prime buyers”, consumers who statistically are your best customers. We target our advertising or promotional message to this audience to optimize the initial response numbers, often garnering more hits than our stated objectives.

Follow-up Initiatives

Once an initial campaign has attracted the first wave of buyers we recommend follow-up campaigns. These are designed to maintain contact with your established customers and strong prospect base to optimize your investment by being there when their ready to buy. Over 80% of potential sales are left on the table because of the lack of follow-up. Over 60% of leads are never contacted more once (if that) because most sales people are taught to focus on immediate sales and they have no organized communication tools available to promote follow-up selling.

Social Media Marketing

Everybody’s talking about it but, few actually know how to integrate it into a marketing program. Opening and maintaining a multi-dimensional communication channels that encourages customers to help you sell via recommendation is fantastic. But, don’t make any mistakes or it could all collapse on your head. On average it takes 16 – 20 hours of work per week to maintain a social media marketing effort.

Do you or your staff have the time to manage this effort? Exactly what is your plan? Which channels will you use and where will the content come from? SOMA can help you determine the answers to these questions with an exclusive planning system. Call us or email us to find out more.